As location becomes an ever bigger opportunity in mobile, a few questions are worth digging into further. One of those is how precise that location data is. Another important topic is the way success is measured in a local campaign aimed at driving offline actions, whether a call or an in-store visit...
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Join top execs from Yelp, Square, Factual, Yext, Qualcomm, Clear Channel and more on June 4th. Register now!How Local Search Is Getting Mobile and Social
Facebook is now the #2 mobile app for local search, behind Google Maps, notes MomentFeed CEO Rob Reed. Are people really using the social media platform to find small businesses — and what does that say about the future of local search?What Hyperlocal Acquirers Are Looking For
2013 could see a handful of established companies look to mergers and acquisitions in order to jump-start their existing hyperlocal strategies — or to help them build new initiatives altogether. Here’s a quick look at four major players who may currently be in the hunt for locally focused acquisitions and what each might be looking for.© 2013 Street Fight.
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