‘Understanding the Reader’ and the Bottom Line: Do They Connect?

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Google’s beta testing of aggregated community news for its recently launched smartphone app Now (“the right information at just the right time”) got some big “hmmm” headlines last week. But is this Google experiment bringing any fear and trembling to community news and information sites?

Village Soup Shows ‘Native’ Ads Can Work on Local News Sites

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With the recent push toward “native” advertising, we’ve learned (if we hadn’t known already) that ads can be “news.” In terms of local information value, ads-as-news may never trump the apartment-house fire that leaves several families homeless — but it has become clear that there’s room for both, especially in the local digital space…

Village Soup Today: The Pot Is Full and Bubbling Again

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Counting all his revenue streams — online and print subscriptions, paid business and nonprofit briefs, display ads and licensing for publishing software — Reade Brower says he has achieved, in a few months’ time, the sustainability that eluded former Village Soup owner Richard Anderson in 14 years. “Everything is very steady,” Brower said. “The money is good.”

After Shuttering, Village Soup Serves Up a Living Digital Legacy

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Less than two weeks after Village Soup was abruptly shuttered, the print and digital mini-conglomerate of Midcoast Maine is being resurrected. The company’s new owner, Reade Brower, who publishes Midcoast’s Free Press, praised the Village Soup publications, and said he wanted to return them to the public as intact as possible.

Street Fight Daily: Village Soup Folds, Armstrong Defends Patch

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Village Soup’s Hot Pursuit of a Hyperlocal Model Goes Cold (Nieman Lab)…

The Geo-Social Revolution That Wasn’t (GigaOm)…

AOL’s Armstrong: Why Patch Is a Good Investment (Romenesko)…