Google’s beta testing of aggregated community news for its recently launched smartphone app Now (“the right information at just the right time”) got some big “hmmm” headlines last week. But is this Google experiment bringing any fear and trembling to community news and information sites?
With the recent push toward “native” advertising, we’ve learned (if we hadn’t known already) that ads can be “news.” In terms of local information value, ads-as-news may never trump the apartment-house fire that leaves several families homeless — but it has become clear that there’s room for both, especially in the local digital space…
Counting all his revenue streams — online and print subscriptions, paid business and nonprofit briefs, display ads and licensing for publishing software — Reade Brower says he has achieved, in a few months’ time, the sustainability that eluded former Village Soup owner Richard Anderson in 14 years. “Everything is very steady,” Brower said. “The money is good.”
Less than two weeks after Village Soup was abruptly shuttered, the print and digital mini-conglomerate of Midcoast Maine is being resurrected. The company’s new owner, Reade Brower, who publishes Midcoast’s Free Press, praised the Village Soup publications, and said he wanted to return them to the public as intact as possible.