YP’s Rowe: Hybrid Print/Digital Offerings Can Reinforce Value

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The company’s chief executive, Jared Rowe, talked about where YP saw its sweet spot. In particular, he spoke of a “blended” print and digital model where publishers could move consumers “back and forth, and in between” to create more value for local businesses.

For Local Companies Focused on Specific Verticals, a Sharp Focus Can Be Key for Growth

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Bloated technology platforms designed to serve the entire SMB market have slowly been replaced with more targeted vertical plays, but industry veterans still caution that every vertical requires a unique approach.