YP’s Rowe: Hybrid Print/Digital Offerings Can Reinforce Value

The company’s chief executive, Jared Rowe, talked about where YP saw its sweet spot. In particular, he spoke of a “blended” print and digital model where publishers could move consumers “back and forth, and in between” to create more value for local businesses.

For Local Companies Focused on Specific Verticals, a Sharp Focus Can Be Key for Growth

Bloated technology platforms designed to serve the entire SMB market have slowly been replaced with more targeted vertical plays, but industry veterans still caution that every vertical requires a unique approach.