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5 Strategies for SMBs Using Social Gifting Apps

February 25, 2013February 25, 2013 by Stephanie Miles

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Translating Facebook fans and Twitter followers into actual sales is a challenge that even the largest brands are still working to overcome. To break through the clutter and get noticed, small businesses are increasingly using social gifting platforms to send gift cards and physical items to online fans. Here are five tips from the experts on what small businesses can do to ensure a high ROI on any social gifting promotions…

News & Analysis

Street Fight Daily: Airbnb Eyeing Former Square COO, Nokia Opens ‘Here’

February 25, 2013February 25, 2013 by Steven Jacobs

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Airbnb May Hire Former Square Exec Rabois as COO (Wall Street Journal)… Nokia Opens Up Here platform With an Eye to the Future (GigaOm)… Why Big Brands Fell Out of Love with Check-Ins (Digiday)…

News & Analysis

5 Social Gifting Apps That SMBs Can Use to Connect With Customers

December 13, 2012December 13, 2012 by Isa Jones

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Social gifting apps allow users to send physical items or gift cards via Facebook or email, combining social media marketing and e-commerce. While some gifting platforms are aimed at national brands, a number of services are popping up that local merchants can use. Here are five…

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