Thrive Analytics | Street Fight

Who’s Using Local AR? And How Often?

May 2, 2018May 24, 2018 by Mike Boland

According to a recent survey, AR users like what they see, with a whopping 73% reporting high or very high satisfaction. But non-users report explicit disinterest, with the biggest reason being the rather daunting “just not interested.” This presents a big hill for AR app developers to climb.

Road Map (column)

Where Will VR Fit Into Local Advertising? Part II

September 26, 2017September 25, 2017 by Mike Boland

It’s important to step back and look at the reality of consumer adoption of VR. The technology is pretty nascent and future-looking — but to what degree? That question can partly be answered by original data on consumer VR behavior and sentiments.

News & Analysis

How Location Data Influences Consumer Buying Decisions

October 20, 2016 by Stephanie Miles

According to a new report from YP, 37% of consumers won’t consider local businesses with inconsistent information online, and 32% won’t consider a business with the wrong information listed on its website. Even inconsistent messaging and website content is enough to dissuade multi-channel shoppers.

News & Analysis

Survey: SMBs Beefing Up Local Marketing — And Favoring Free Social Over Websites

February 18, 2016February 17, 2016 by Nicole Spector

More and more small and medium-sized businesses are upping their digital marketing game — even though they still don’t have a clear understanding of the relative ROI of various channels. According to Thrive Analytics’ Local Pulse Report, 42% of SMBs are planning to boost their local marketing budgets in 2016.

Commentary

SMBs and Self-Service: Are We There Yet?

October 28, 2015October 27, 2015 by Greg Sterling

The question of whether or when SMBs are going to self-provision online marketing has been a topic of intense debate for at least a decade. Signs now point to the emergence of solutions simple enough to make self-service viable within three to five years. Ultimately, rather than a do-it-yourself vs. do-it-for-me dichotomy, we’re likely to see an increasingly stratified local market that looks a lot like a three-cabin airplane seating chart.

Commentary

Why Selling to Partners and Resellers Is Never a Straight Path

July 7, 2015July 9, 2015 by Michael Taylor

Media companies are constantly bombarded by digital product and ad tech platform companies vying for consideration. Getting the attention of reseller and partner decision makers requires a clear understanding of their business challenges.

News & Analysis

Study: The Problem With Mobile Payments Isn’t Awareness — It’s Utility

July 23, 2014July 23, 2014 by Steven Jacobs

A new study from Thrive Analytics shows that the sluggish growth of mobile wallet initiatives is largely a product — not a marketing — problem. Among the 32% of respondents who used a wallet app, usage was, for the most part, intermittent…