Who’s Using Local AR? And How Often?

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According to a recent survey, AR users like what they see, with a whopping 73% reporting high or very high satisfaction. But non-users report explicit disinterest, with the biggest reason being the rather daunting “just not interested.” This presents a big hill for AR app developers to climb. 

Where Will VR Fit Into Local Advertising? Part II

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It’s important to step back and look at the reality of consumer adoption of VR. The technology is pretty nascent and future-looking — but to what degree? That question can partly be answered by original data on consumer VR behavior and sentiments.

How Location Data Influences Consumer Buying Decisions

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According to a new report from YP, 37% of consumers won’t consider local businesses with inconsistent information online, and 32% won’t consider a business with the wrong information listed on its website. Even inconsistent messaging and website content is enough to dissuade multi-channel shoppers.

Survey: SMBs Beefing Up Local Marketing — And Favoring Free Social Over Websites

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More and more small and medium-sized businesses are upping their digital marketing game — even though they still don’t have a clear understanding of the relative ROI of various channels. According to Thrive Analytics’ Local Pulse Report, 42% of SMBs are planning to boost their local marketing budgets in 2016.

SMBs and Self-Service: Are We There Yet?

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The question of whether or when SMBs are going to self-provision online marketing has been a topic of intense debate for at least a decade. Signs now point to the emergence of solutions simple enough to make self-service viable within three to five years. Ultimately, rather than a do-it-yourself vs. do-it-for-me dichotomy, we’re likely to see an increasingly stratified local market that looks a lot like a three-cabin airplane seating chart.

Why Selling to Partners and Resellers Is Never a Straight Path

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Media companies are constantly bombarded by digital product and ad tech platform companies vying for consideration. Getting the attention of reseller and partner decision makers requires a clear understanding of their business challenges.

Study: The Problem With Mobile Payments Isn’t Awareness — It’s Utility

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A new study from Thrive Analytics shows that the sluggish growth of mobile wallet initiatives is largely a product — not a marketing — problem. Among the 32% of respondents who used a wallet app, usage was, for the most part, intermittent…