Shein, Temu Pull Back on U.S. Ads
There aren’t many surprises in Tinuiti’s Q1 Digital Ad Report, but retailers will be interested to know what Temu and Shein are up to. Both seem to be playing possum when it comes to digital ads in the U.S., according to Tinuiti. The performance marketing agency recently released insights around Temu’s sudden pullback from Google Shopping […]
Tinuiti Report: Temu Takes a Break
Somebody must have given Temu a talking to. The e-commerce brand that offers very competitively priced items was glomming up ad inventory across social media throughout 2023 to the consternation of its competitors. And then, just like that… it receded. Temu, which increased its ad spending a whopping 1,000% in 2023 from the previous year […]
The Rise and Role of Temu in Apparel
Can the fast fashion apparel segment grow any faster? It is doing exactly that thanks to Chinese retailer Temu. According to various sources, Temu has spent up to $3 billion in advertising outside of Asia-Pacific since 2022, and its profile and app adoption among American consumers has been turbo-charged by online ad spending across Meta and […]