Social Marketing Gets Redefined in the Era of AI

Social Marketing Gets Redefined in the Era of AI

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In an era where everyone is trying to get more done in less time, generative AI has become a valuable tool for social marketing professionals. According to a new survey from Sprout Social, conducted by the digital insights firm Cint, 71% of social media marketers have already started using AI and machine learning tools, and […]

As Polls Eagle-Eye News Media, Their Own Work Merits a Close Look

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On accuracy, news organizations across the board have to address more forthrightly the public’s concerns about the truthfulness of what is presented. Those concerns do not appear to be as great as expressed in the Gallup/Knight numbers, which exaggerate a widespread talking point about growing distrust in the news media.

Survey Offers a Glimpse Into How Brand Retailers Are Preparing for the Holiday Season

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According to the survey from Campaigner, 42% of retailers are prioritizing social media integration as a marketing method for the holidays this year. Of the most popular social media platforms, retailers expect to invest most heavily in Facebook, followed by Instagram, Twitter, and Google+.

How Will Email Marketing Change in 2017?

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In a survey of more than 500 email marketers, Campaigner found that the top email marketing challenge in 2016 was increasing open rates, followed by creating compelling content and earning new subscribers.

5 Platforms to Send Consumers Visit-Triggered Mobile Surveys

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The customer satisfaction surveys that most people are used to seeing on tabletops and cash wraps are undergoing an upgrade as hyperlocal vendors add location-based features to aid in the data collection process. “Intercept-style” surveys can be sent to customers at key moments in the purchasing process, like when they arrive at a store or after they’ve made a purchase…