Sue Dickinson | Street Fight

Connectivity Culture Growing Beyond ‘Work Hard, Play Hard’

April Nowicki

Connectivity Culture Growing Beyond ‘Work Hard, Play Hard’

Marketing technology company Connectivity went from a 20-person company to an 80-person company in a year and a half, and it’s poised to continue accelerating. Part of Connectivity’s success stems from fostering experimentation. “We always want to hire people who are entrepreneurs themselves, and let them know that they’re not going to get in trouble for failing,” said CEO Matt Booth.