Street Fight Publishes 2nd Annual ‘Local Merchant’ Research Report

Street Fight’s “2013 Report on the State of the Local Merchant,” gets up close and personal with dozens of local merchants who shared their desires, disenchantments, successes, and failures in hyperlocal marketing. In a Street Fight survey, 40% of respondents said that “ability to drive new customers” was the No. 1 reason to spend local marketing dollars. Second most important factor was “ensure the right people are being targeted”…

Study: Mobile Searches Driven By Location, Urgency

“Whether it’s location or indicators of location, those are probably the most important factors here,” Telmetrics President Bill Dinan said. “Where you have 3 out of 5 users going into restaurants without a specific restaurant or specific brand in mind, they are looking for something in the category near them.”