57% of Consumers Want Brands to "Get Personal" on Streaming Media Street Fight

57% of Consumers Want Brands to “Get Personal” on Streaming Media

Share this:

Despite the often negative buzz about consumer privacy and the ubiquity of shopping and dining data, a new study revealed that most U.S. consumers (57%) prefer personalized ads to mass marketing when they’re watching streaming media.  The study was done by Moloco, a machine-learning company. As advertising on streaming media has become more common, opportunities […]