8 Essentials for a Modern Store Locator Experience

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Whether you call it a store locator, dealer finder, location finder, or service locator, creating a modernized, convenient, and relevant experience is essential to support your customer seamlessly throughout their online experience.

How L’Oréal and Other Innovative Brands Are Reinventing the Store Locator

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It’s true that most consumer searches originate with Google and other search engines and that consumers often find the information they need in third-party properties like Google Maps, Yelp, and TripAdvisor without the need to turn to the business website. But these sites and apps have limitations, only making certain fields and features available and generally presenting a uniform, abbreviated view of businesses.

Store locators, along with their companion properties, local store landing pages, offer a far greater degree of freedom for introducing features that differentiate a brand from the competition.