How Brick-and-Mortar Brands are Using the Apple Watch

The new device has received mixed-to-positive reviews from experts. But, like the iPhone, many believe its portability and accessibility will make it materially important for local tech….

Street Fight Daily: Starwood’s Keyless Entry, Square’s Brand Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Starwood’s Keyless Entry Takes Self-Service To A New Level (GigaOm)… Square Looks to Expand its Reach Through Deals With Major Brands (The Street)… PlaceIQ Preps For Next Step, Hires Experian’s Nadya Kohl (AdExchanger)…

Street Fight Daily: Yahoo Reportedly Eyes Local, Apple CEO Fuels Rumors

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.
Buy AOL? A More Likely Scenario for Yahoo’s Mayer Is a Big Local Search Acquisition to Spur Growth. (Recode)… CEO Tim Cook Says Touch ID Was Part Of Apple’s Thinking Around Mobile Payments (TechCrunch)… Uber Sued Over Death of 6-Year-Old on San Francisco Street (Businessweek)…