Why MULO Brands Should Consider a Neighborhood-Level Marketing Strategy Street Fight

Why MULO Brands Should Consider a Neighborhood-Level Marketing Strategy

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Enhanced digital marketing tools are making it easier to connect with local audiences at scale.  One of the most effective ways to leverage these tools is through a neighborhood-level marketing strategy, a highly focused approach to targeting specific neighborhoods instead of broader, more generalized areas. Particularly for multi-location businesses, embracing local methods can help engage […]

Building Blocks of a Multi-location Marketing Campaign Street Fight

Building Blocks of a Multi-location Marketing Campaign

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In today’s increasingly competitive digital marketplace, multi-location brands face unique challenges formulating their geographically driven marketing strategies. From maintaining brand consistency to tailoring efforts for local markets, businesses with multiple locations must walk a fine line between brand consistency and local relevance. With the right approach, brands can address these challenges effectively and build campaigns […]