Report Identifies ‘Avid Local Search Users,’ 50% of All Searches
Twenty-four percent of consumers who conduct “local” searches are highly tech-savvy early adopters who own multiple mobile devices, use mobile shopping apps, purchase daily deals and post reviews of businesses more than the average population, according to a new white paper. The report also notes that this group accounts for 50% of all local searches.
Poll: For Mobile Payments, Adoption Low But Future Promising
PollA new Street Fight poll of 513 U.S. consumers says close to 77% of respondents do not rely on their mobile phones to pay for goods and services. But our results also illustrate a strong rate of adoption for the key 18-34 demographic that may indicate future growth as the group ages and others move into the demographic…
Smartphone Optimization Tips Every Hyperlocal Should Know
Mobile is the commanding new digital experience. App-rich smartphones are rapidly transforming our daily lives, and it’s become vital for publishers and media companies of all sizes to create mobile products that satisfy consumer demand. What does this all mean for hyperlocal news sites, which have largely been focused on perfecting the digital experience for the desktop? Amy Gahran, senior editor of Oakland Local, shares her insight…