TikTok Is Becoming a Core Marketing Channel — Not Just a Social App
TikTok, once known purely for bite-sized content and entertainment, has evolved into a place people go to discover brands, learn what’s trending, and make decisions. With over 1 billion monthly active users globally and 200 million in the U.S.1, it’s become where someone might first hear about a product, look up a service, or decide […]
Short-Form Video Surges Beyond Social, Study Finds
Pity Jeffrey Katzenberg, the Hollywood mogul whose Quibi, a mobile-first video service, was way ahead of its time. The idea was to serve short-form video less than 10 minutes in duration to people as they were waiting at the bank, the post office, the doctor’s office or anywhere else where they might have a few […]
Habit-Forming Content: Real Strategies from Brands Turning Videos Into Revenue
As businesses invest in expanding their social media presence, they should be clear about their purpose. Producing and sharing social media video content, even when that content goes viral, isn’t enough to justify their efforts. Businesses that benefit from social media marketing leverage their content to attract views, gain followers, and acquire leads by creating […]