ShopKeep’s Richelson: You Have to Specialize, Then Grow

“There is no way a company can start with a holistic service. You have to specialize then grow. But I will say because of the cloud it’s very easy to bolt on other providers to create a holistic service,” said ShopKeep founder Jason Richelson about branching out beyond his company’s initial focus on SMB point-of-sale software.

How Small Businesses Can Nail Social Marketing

A strong social media presence can be a hugely powerful tool for any small business. With even a limited amount of time and effort you can create new opportunities for customers to engage with or discover your brand and strengthen your relationships with your target audience…

Openings and New Hires at ShopKeep POS, Rocket Fuel, Angie’s List and Groupon

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and moves at BOND, Demandbase, Shopkeep POS, Guavus, Spafax Networks and more…