Fashion Brands Using Online Images to Drive Local Commerce

Bergdorf Goodman’s “Shoes About Town” Instagram campaign shows some of the possibilities that exist for creative marketers who want to up awareness of high fashion brands. A picture is certainly worth a thousand words — but marry that with social media, location services and smart retailers and you’ve got a powerful platform…

PODCAST: This Week in Location-Based Marketing: Evi, LocalBeat, Shopcastr

Hosts Rob Woodbridge and Asif Khan look at the latest SIRI competitor, Evi, the location tool LocalBeat in India, Groupon’s kiosk play, a great example of relevant and smart location-based mobile marketing by the First TransPennine Express, and Matt O’Leary from Shopcastr.