Commentary

Firefly Launches StreetIQ Platform with Puma Campaign

by Asif Khan Share this  
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The Location-Based Marketing Association covers Firefly launching its Street.IQ platform with a Puma campaign, putting automobile advertising into action.

Commentary

Location Weekly: Coca-Cola Goes Contactless, Amazon’s Smart Shopping Cart

by Asif Khan Share this  
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In this episode of Location Weekly, the Location-Based Marketing Association covers Coca-Cola going contactless with its Freestyle machines, Amazon putting Go in a shopping cart, Walgreens opening doctors’ offices in its stores, and Shake Shack launching summer camp in a box. 

News & Analysis

LBMA Podcast: Everyware, Shake Shack, and Carling’s Beer Button

by Asif Khan Share this  
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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Delta Airlines + Snapchat, Revel Systems & Punchh, OfferUp gets $119M, Hilton Hotels, IKEA’s Dining Club, Trackr + Alexa, and Neiman Marcus.

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