5 Platforms for Analyzing Customer Sentiment

To help marketers gain a better understanding of what people are truly saying about their companies, a number of hyperlocal vendors are stepping in with tools that automatically analyze customer sentiment on social media platforms like Facebook and Twitter…

6 Tools SMBs Can Use to Monitor Customer Sentiment

As many as 80% of SMB mobile advertisers now perform some type of online sentiment monitoring as a way to get a better understanding of what customers are really feeling about their business. Sentiment analysis, which is loosely defined as “detecting and understanding how the audience is reacting to a brand, either positively or negatively,” has an important role in the small business owner’s marketing playbook. Here are six tools that SMBs can use for this exact purpose…