Yext Connects Agentic Marketing to Location-Level Decisions
The hardest part of marketing hundreds or thousands of locations isn’t simply doing more work. It’s knowing where the brand is winning, where it is losing and what action makes sense in each market. Two moves from Yext this week aim to connect that location-level intelligence with the people, AI agents and media budgets capable […]
Yext Pushes AI Visibility From Measurement to Action
AI visibility is creating a new scale problem for multi-location brands: individual locations need to remain accurate, active and relevant across more digital surfaces than ever. Yext’s latest expansion reflects a broader shift from monitoring AI discovery to actively managing it. Knowing whether a brand appears in ChatGPT, Gemini or other AI-driven discovery experiences is […]
Yext Scout: AI-Powered Search & Competitive Intelligence Agent
Yext officially launched Yext Scout, its new AI-driven search and competitive intelligence agent, designed to help multi-location brands navigate an increasingly complex and fragmented search landscape. With consumers turning to a mix of traditional search engines (Google, Bing) and AI-powered platforms (ChatGPT, Gemini, Perplexity, Grok) to discover businesses, brands must understand where they appear, how […]