Yext Pushes AI Visibility From Measurement to Action
AI visibility is creating a new scale problem for multi-location brands: individual locations need to remain accurate, active and relevant across more digital surfaces than ever. Yext’s latest expansion reflects a broader shift from monitoring AI discovery to actively managing it. Knowing whether a brand appears in ChatGPT, Gemini or other AI-driven discovery experiences is […]
Yext Scout: AI-Powered Search & Competitive Intelligence Agent
Yext officially launched Yext Scout, its new AI-driven search and competitive intelligence agent, designed to help multi-location brands navigate an increasingly complex and fragmented search landscape. With consumers turning to a mix of traditional search engines (Google, Bing) and AI-powered platforms (ChatGPT, Gemini, Perplexity, Grok) to discover businesses, brands must understand where they appear, how […]