Privacy Laws

How US State Privacy Laws Differ

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California became the first state to pass a data privacy law years ago, but now several more have followed suit. Between US regulations and international ones, it can be difficult for companies to know just how to structure their data privacy protocols.

SafeGuard Privacy Partners with Third Party to Certify Customers’ Privacy Bona Fides

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Now that adtech companies, data providers, brands, and publishers view a data privacy strategy as indispensable, every company in the digital media space seems to have slapped “privacy-safe” onto its website. But how can anyone tell who has really taken the necessary steps to protect consumer privacy?