Street Fight Daily: Highlights from Street Fight Summit, Advertisers Drop DSPs to Cut Costs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… #SFSNYC: The Growing Power of SMB OS… #SFSNYC: Investors on Billion-Dollar Opportunities in Local and Where to Find Them… Advertisers Cut DSPs 40% Over Two Years…

Why CMOs Will Be the Most Important Executives in 2018

To today’s consumer, products and brands are plaited into a single entity. Thus, a company’s “product” now encompasses a consumer’s brand perception, interaction with its products, and affinity for its communities.

#SFSNYC: Investor Ted Leonsis and BuzzFeed Editor-in-Chief Ben Smith on Media and the Local Economy

The Street Fight Summit played host to a wide-ranging conversation between BuzzFeed editor-in-chief Ben Smith and investor Ted Leonsis. The fireside chat touched on Leonsis’s decades of local economy expertise, stemming from his many investments in and experiences with media ventures, professional sports teams, and ecommerce ventures, including Groupon.