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Street Fight Poll: Peers and Company Websites Are Go-tos for Local Biz Info

Patrick Duprey

Street Fight Poll: Peers and Company Websites Are Go-tos for Local Biz Info

In a poll conducted in early November by Street Fight, 500 U.S. consumers were asked who or what sources they are most likely to consult before visiting a local business. The survey found that 37% say they ask a friend or colleague about their opinion of the business; 36% visit that merchant’s website; 16% examine the merchant’s reputation on review sites; and just 11% conduct local searches for information about that business and/or nearby competitors…