Street Fight Daily: Google Eyes Softcard, Lyft Seeks Mega-Funding

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyGoogle Is In Talks With Mobile Payments Company Softcard¬†(TechCrunch)… Lyft Seeking New Mega-Funding to Battle Uber (Recode)… Are Facebook And Yelp Losing The Support Of Small Businesses?¬†(Pando)…