RadiumOne Adds Mobile Messaging to Bring Programmatic Marketing to the Store

The San Francisco-based company, which got its start by using social data to target ads, has released RadiumConnect, a mobile messaging software development kit (SDK) that allows retailers to run push notification campaigns based on the soup of information brands already collect about customers…

Mobile Coupons Gain Traction, But QR Codes Are Fading

The future of mobile coupons is nearly here and it looks bright, according to a recent study conducted by RadiumOne, which found that nearly half of women ages 35 to 54 would like to receive mobile coupons via SMS. Meanwhile, other methods of coupon delivery are rising in popularity as well…

Street Fight Daily: NextDoor Funding, Yahoo Looks to Local Discovery

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Neighborhood Network Nextdoor Raises $21.6 Million (Reuters)… With New Alike Mobile App Acquisition, Yahoo Pushes Into Local Discovery (AllThingsD)… Verve Mobile Raises $14M, Invests In Location-Based Tech (Media Post)…