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News & Analysis

RadiumOne Adds Mobile Messaging to Bring Programmatic Marketing to the Store

November 14, 2013November 14, 2013 by Steven Jacobs

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The San Francisco-based company, which got its start by using social data to target ads, has released RadiumConnect, a mobile messaging software development kit (SDK) that allows retailers to run push notification campaigns based on the soup of information brands already collect about customers…

News & Analysis

Mobile Coupons Gain Traction, But QR Codes Are Fading

February 13, 2013February 13, 2013 by Noah Davis

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The future of mobile coupons is nearly here and it looks bright, according to a recent study conducted by RadiumOne, which found that nearly half of women ages 35 to 54 would like to receive mobile coupons via SMS. Meanwhile, other methods of coupon delivery are rising in popularity as well…

News & Analysis

Street Fight Daily: NextDoor Funding, Yahoo Looks to Local Discovery

February 13, 2013February 13, 2013 by The Editors

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Neighborhood Network Nextdoor Raises $21.6 Million (Reuters)… With New Alike Mobile App Acquisition, Yahoo Pushes Into Local Discovery (AllThingsD)… Verve Mobile Raises $14M, Invests In Location-Based Tech (Media Post)…

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