Proximity.Directory | Street Fight

Report: Beacons Making Sizable Impact on Retail

Nancy Ayala

Report: Beacons Making Sizable Impact on Retail

The Proximity.Directory Q1 2017 Report shows that 75% of retailers in the U.S. are integrating proximity technologies into their marketing mix to increase operating profit. By using beacon technology, retailers can improve their position and increase operating profit by nearly 9% with an ROI of 175%, according to the report.