There has been a belief that duplicate content — although it is not cause for a penalty, unless it appears deceptive — hurts the overall quality of the website. Therefore, for years, duplicate content has been on a website audit checklist as an item to fix. But is that still the case?
Surveys of both SMBs and enterprise local marketers show that both use a variety of marketing channels, so evaluating each channel’s effectiveness on its own, and then coordinating marketing programs across those channels, is important. But marketing channels fuel each other and produce multiplier effects.