News & Analysis

Will Facebook’s New Offers Product Appeal to Merchants?

by Steven Jacobs Share this  
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“Facebook will not be all things to all people, and I think local is so hard to pull off really well that just a huge reach alone won’t solve the problem. They’ll get beat by more focused local players,” said Scoutmob co-founder Michael Tavani…

News & Analysis

Street Fight Daily: 12.23.11

by David Hirschman Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Vicks Uses Location Data to Micro-target Ads in Regions With High Incidence of Flu (New York Times)…

Daily Deals 2.0: Why Media Companies Will Win (Forbes)…

Facebook Launches Suggested Events Feature Based On Checkins (TechCrunch)…

News & Analysis

NimbleCommerce CEO: Helping Online Publishers Leverage Deals

by David Hirschman Share this  
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Prashant Nedungadi, the company’s founder, talks about where he sees the deals space heading, what local merchants should be thinking about as they approach online marketing, and what hyperlocal sites can do with daily deals.

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