Yext Integrates Google Into PowerListings, Extends Real-Time Updates for Both SMBs and Enterprise

Yext today announced a new integration with Google that will allow the company to offer real-time updates to all of its customers across Google’s suite of listings products. The integration eliminates manual submission, and allows all of the Yext’s customers to adjust how information is displayed on Google in real time.

The Price of Free Listings

When the Yellow Pages directory came out once a year, if your business’ phone number was printed incorrectly, you were in trouble. It was the same with local business listings on the internet, except that instead of one or two books, there were thousands of websites carrying your bad data. This added up to a serious headache for multi-location brands and a serious opportunity for solutions providers that could bring order to the free business listings chaos. Here’s a look at how listings management has evolved.

Yext Spins Off Pay-Per-Call Service

With the pay-per-call baggage left behind, look for Yext to make a big push to tie into local marketing products like UBL as well as to leverage the existing sales forces of the legacy yellow pages businesses to sell its product…