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5 Tools for Measuring In-Store Visits Driven By Mobile Ads

Stephanie Miles

5 Tools for Measuring In-Store Visits Driven By Mobile Ads

Matching online ad exposure to offline visits has always been challenging for retailers, many of whom are unwilling to invest heavily in platforms that can’t show a direct ROI. Here are five platforms that merchants and CPG brands can use to get a better idea of how much in-store traffic is being generated by their mobile campaigns…