Social Media: The Missing Puzzle Piece for Performance Media Success street fight

Social Media: The Missing Puzzle Piece for Performance Media Success

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Brand loyalty has evolved into a cornerstone of sustained success, rooted in emotional connections, trust and shared values rather than just prices or products. Loyal customers do more than return—they advocate, creating ripple effects that amplify a brand’s reach and resonance. In the commerce media, social media has become a pivotal tool for addressing gaps […]

How Retail Media and Performance Media are Shaping the Future of Brand Strategy Criteo StreetFight

How Retail Media and Performance Media are Shaping the Future of Brand Strategy

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Shifting consumer behavior is driving a profound shift in how brands approach their marketing strategies. The once distinct silos of retail and performance media are no longer functioning as separate components of a brand’s advertising toolkit. Instead, they are converging into a unified framework that reflects the complex, nonlinear shopping journey of today’s consumer. This […]