Mediaocean / Innovid Survey- Personalization & Performance

Survey: Marketers Lean-In to Personalization, Performance

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We’re well into H2, and omnichannel ad platform Mediaocean has released its 2025 H2 Market Report, a compilation of responses from a global survey of hundreds of marketing professionals. It looks like experimentation is out, and execution is in when it comes to using AI, advertising on CTV, and verifying identity as the foundations of […]

Behind Applift’s Rebrand, a Shift Toward Engagement

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It’s not uncommon for brands and marketers to see high installs, but potentially low numbers of quality engaged customers, and Applift is hoping to change that with the launch of its new solution.