Klaviyo’s New AI Agent Builds Full Campaigns From a Single Prompt
AI is rapidly changing how marketing gets done and Klaviyo is pushing that shift further by introducing tools that can generate and execute entire campaigns from a single prompt. With its new Composer feature and expanded AI agents, the company is moving toward a model where marketers define outcomes and software handles the execution. Klaviyo’s […]
AI Is Changing the Ad Fraud Fight
Ad fraud isn’t new to anyone running acquisition budgets across dozens or hundreds of locations. Multi-location marketers and agencies have dealt with click farms, bot traffic, and inflated app installs for years. What’s changing is the machinery behind the fraud. AI-driven ad fraud can now manufacture outcomes that mimic campaign success at a scale and level […]