Orange Is The New Black | Street Fight

Why Attribution Is the ‘New Black’ in Local Marketing

Bill Dinan

Why Attribution Is the ‘New Black’ in Local Marketing

Advertising performance measurement has never been a simple process, but cross-platform consumer media usage, mobile, and advanced targeting technologies have made the process of linking ad engagement to a consumer purchase action even more challenging. The next generation of proper attribution has become essential for the ad tech industry and marketers looking to make ROI-driven advertising decisions…