Opera Mediaworks | Street Fight

Unacast Partners With Opera to Let Marketers Retarget Consumers Using Beacon Data

David Hirschman

Unacast Partners With Opera to Let Marketers Retarget Consumers Using Beacon Data

The partnership potentially represents a shift from the GPS data that advertisers have previously relied upon for recent location ( which only works when users are outdoors and actively using their mobile devices) and toward more granular beacon data in profile creation and retargeting.