How Brand Marketers Can Capture Consumer Attention on Mobile

With mobile ad spend set to surpass television for the first time this year, brand marketers are in a frenzy looking for smarter ways to generate the highest possible ROI from their investments. The problem, it seems, is that many brand marketers aren’t fully comfortable with mobile strategy.

6 Ad Servers for Hyperlocal News Sites

Selecting the right ad server for a local news site has both financial and functional implications. Although many first-time publishers manage ads within their CMS platforms using ad plugins, those tools can only scale so far. Here are six ad servers that work with hyperlocal sites…

5 Ad Exchanges for Local Publishers

In an effort to gain control of their ads and ensure that their inventory is being sold at the highest possible rates, more hyperlocal publishers are banding together and joining private ad exchanges. Here are five private exchanges that local publishers can use to gain control of their inventories…