OneScreen.ai Launches the ‘Yellow Pages of the OOH Industry’

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Rapid expansion in out-of-home advertising is making it harder for buyers and sellers to manage inventory and sales cycles. Now, with the launch of its new public directory, OneScreen.ai is hoping to provide industry-wide transparency and standards to enable streamlined media buying and selling.

Survey: Brands Marketers Switching from Paid Social to OOH

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According to a new survey from OneScreen.ai, the majority of marketers are actively looking for alternatives to paid social in 2022, and 67% believe their digital returns have diminished, even after scaling up programs.