OFA | Street Fight

What Obama’s 2012 Election Can Tell Us About Using Data to Build Communities

Steven Jacobs

What Obama’s 2012 Election Can Tell Us About Using Data to Build Communities

The campaign’s technology team, comprised mostly of political newcomers, used data analytics to rethink the way television ads were bought, and where its army of volunteers were sent. One of the big breakthroughs, says Carol Davidsen, was in using data to navigate the twisted world of local television, finding audiences in unsuspecting — and often far less expensive — places…

Street Fight Daily: Apple Preps Mobile Payments, Starbucks Readies Order Ahead

The Editors

Street Fight Daily: Apple Preps Mobile Payments, Starbucks Readies Order Ahead

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Apple Pushes Deeper Into Mobile Payments (Wall Street Journal)… Starbucks is Getting Ready to Let You Order Coffee Before You Get to the Store (Quartz)… Care.com, The ‘Amazon Of Caregiving Services’ Popped 43% On Its IPO Day (Business Insider)…