NinthDecimal’s Staas: Programmatic Will Become a Strong Opportunity for Small Business Owners

“One of the challenges is a lot of the tools around the ecosystem have not really been built to scale for the small business owner, and they still require a lot of sophistication in understanding how to buy and sell media. The opportunity is in looking at how some of these platforms are evolving. I think programmatic will become a very strong opportunity for the small business owner,” said NinthDecimal president David Staas about shifting trends in location-based marketing and audience targeting.

LBMA Podcast: VW’s Eyes on the Road Campaign, Blippar Acquires Layar

Top stories of the week feature Amazon, Regent St, Autograph, Avanade, Accenture, NinthDecimal (JiWire), PicQuest, Norton Outdoor, Placed, Retail Solutions Inc, Gigwalk, and Urban Airship…