Nielsen and Mediaocean Bring Advanced Audiences Into Linear TV’s Core Workflow
For years, advanced audience targeting has been one of the biggest promises in TV advertising. The challenge has never been defining sophisticated audience segments—it has been carrying those audiences consistently from planning and buying through measurement and reporting. That is the problem Nielsen and Mediaocean are now attempting to solve. The companies announced a new […]
Street Fight Daily: Airbnb Clashes In Court, DeliveryHero Raises $85M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New York’s Case Against Airbnb Is Argued in Albany (New York Times)… Delivery Hero Gobbles Another $85M To Fuel A Price War With Just-Eat (TechCrunch)… Facebook’s “Nearby Friends” Must Work Against the Historical Failure of People Discovery (GigaOm)…