Streets Ahead Bluesky Soars and Google Expands Future Street Fight

Streets Ahead: Bluesky Soars and Google Expands

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In this week’s Streets Ahead update, SOCi discusses the mass exodus from X to Bluesky and  Google expanding its  “Nearby Offers and Events” feature.  Bluesky Usage Soars Amid Exodus from X The News In the aftermath of the 2024 U.S. presidential election, Bluesky, a two-year-old decentralized social media platform, has seen a dramatic rise in user […]

Street Fight Daily: TripAdvisor Targets OpenTable, Cracks In The Geoweb

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyLine Launches A Taxi Booking Service In Japan Because Chat Apps Have Become Platforms (TechCrunch)… TripAdvisor Goes on a Dining Reservations Binge With Acquisition of Iens (Skift)… Cracks In The Digital Map: What The ‘Geoweb’ Gets Wrong About Real Streets (Guardian)…

Mom-and-Pops That Don’t Invest in Social Will Miss Out

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According to an article by Julie Brooks published last week on Street Fight, demand for social media management among small business owners has “dropped off a cliff.” But social media is about taking word-of-mouth online, and now that the prominent social media websites are making it easier than ever to capitalize on these moments, local businesses have everything to gain…

Facebook Nearby and the Mobilization of Local

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At long last, Facebook has made a serious move in the local space, and Nearby now recommends local businesses based on your friends’ likes and check-ins as well as your proximity to general business listings. I can’t think of a better or a more timely summation of what’s happened in local search during the past year…