Alabama Deals Site Puts Focus on Merchants to Compete With Groupon

Deal Co-op CEO Nate Schmidt says that when Birmingham, Ala.,-based TheSuperDeal is pitching deals to local merchants, sales reps are usually not just making cold sales calls. Rather, because of the team’s longstanding local ties to the city, it’s often a pitch to a business that someone that their team knows in some way, he says: “We’ve been in the community. There’s no doubt that’s been really important.”