America’s Most Music-Obsessed Cities Reveal a Hyperlocal Shift Brands Are Missing
New data suggests America’s deepest music engagement is happening far from the country’s largest media markets, creating new implications for brands, agencies, and local media companies trying to understand consumer intent and hyperlocal audience engagement. If asked to name America’s most music-obsessed cities, most marketers would probably start with New York, Nashville, Los Angeles, or […]
Did the Music Die or Just Take a Beat as Sam Ash Closes Stores?
Music stores used to be wildly popular. Although many still exist and vinyl records have made a comeback, the MULO (multi-location) music store category is struggling. Sam Ash recently announced that it’s closing 18 of its 45 stores throughout the U.S. The first music store opened in the U.S. in 1759. Sam Ash sells instruments […]