How Marketers Can Connect With Moms on a Hyperlocal Level

For brands, it would appear that mobile is the way to a busy mom’s heart: usage of mobile for product/brand recommendations nearly doubled in 2011 to 33 percent. With moms relying on smartphones more than ever before, brands may want to think about upping their mobile targeting ad campaigns to reach moms directly at the point of purchase through apps like RedRover.