Mocapay | Street Fight

6 Marketing Strategies for National Retailers Managing Local Outlets

Stephanie Miles

6 Marketing Strategies for National Retailers Managing Local Outlets

National retailers have access to expertise, money, and boatloads of data-driven marketing tools, but that doesn’t necessarily mean they’ve got it all figured out when it comes to local marketing. One-quarter of national brands say they’re unable to track ROI at the local level, and 33.8% aren’t even investing in local marketing. Here are six strategies that national brands should consider…

6 Ways National Brands Can Improve Their Local Campaigns

Stephanie Miles

6 Ways National Brands Can Improve Their Local Campaigns

The hyperlocal technology that brands need to reach consumers locally is available and ready, so why aren’t more brands taking advantage of the opportunity? Only 7% of national marketers say they have effective local campaigns in place, according to a 2013 study by Balihoo. Here are six strategies for helping brands make the most of their local campaigns…