Milwaukee Journal Sentinel | Street Fight

A Promising New Start on News Collaboration, but There’s Another Non-Starter as Well

Tom Grubisich

A Promising New Start on News Collaboration, but There’s Another Non-Starter as Well

Next week, the Center for Cooperative Media at Montclair State University in suburban North Jersey will launch a local/national partnership project that could promote collaboration between news organizations. Meanwhile, a newspaper in Milwaukee could benefit from this kind of collaboration.

How Milwaukee Journal Sentinel Uses Quality Journalism to Pay the Bills

Tom Grubisich

How Milwaukee Journal Sentinel Uses Quality Journalism to Pay the Bills

Like other dailies, the Milwaukee Journal Sentinel has taken big hits in advertising and distribution revenue on the print side, but it’s still profitable. To find out how the Journal Sentinel uses quality journalism to stay in the black, Street Fight spoke with editor and senior vice president George Stanley.

Street Fight Daily: Amazon Kills Its Groupon and Square Competitors, the Rise of Hypertargeted Ads

The Editors

Street Fight Daily: Amazon Kills Its Groupon and Square Competitors, the Rise of Hypertargeted Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Kills Two Businesses: Local Daily Deals and Its Square Competitor (Recode)… The $21.8 Billion Reason Ultra-Personal Online Ads Are Coming (Fast Company)… Pondering Homejoy’s Failure (Medium)…

How Gannett’s Cost-Cutting and Breakthrough Video Ads Helped Land Journal Media Group

Tom Grubisich

How Gannett’s Cost-Cutting and Breakthrough Video Ads Helped Land Journal Media Group

In less than six months, the newly constituted Journal Media Group did a 180-degree about-face, shifting from a strategy focused on acquisitions to being acquired by Gannett. The USA Today publisher brought two things that JMG couldn’t match: The proven ability to consistently wring substantial cost savings out of expansion and a digital ad strategy that holds the promise of making everybody — advertisers, audiences, and stockholders — happy.