Chicago Indy Ad Network Shutting Down After Poor Sales
The Chicago Independent Advertising Network is shutting down six months after it opened for business. Business manager Mike Fourcher wrote: “I am disappointed that it has come to this conclusion, but the old saying is, ‘When sales are good, everything’s good.’ Sales were not good, and therefore neither was publisher interest.”
Hyperlocal Publishers Form a Trade Group
A group of 22 local online news organizations have announced that they are forming a trade association. The parameters and potential activity of the association remain largely undefined, but the group includes some of the better-known names in indie hyperlocal publishing, including The Batavian’s Howard Owens, Baristanet’s Debra Gallant, and Oakland Local’s Susan Mernit…
For Hyperlocals, How Long the Roller-Coaster Ride?
Borrell Associates delivered an upbeat 2013 projection last week for an increase of 31% in ad spending in the local digital space. But even as the outlook seems brighter for local online, highly regarded hyperlocal editor and publisher Mike Fourcher announced his plans to leave the helm of his two neighborhood sites in Chicago…