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Identifying the Most Important ROI Metrics in the Redemption Loop

OfferWise

Identifying the Most Important ROI Metrics in the Redemption Loop

If daily deals and offers are to establish long-term relationships with merchants and marketers, they can deliver the best ROI by identifying those metrics that will deliver not just immediate results, but more importantly, lasting customer relationships. The first step is to weed out the metrics that include “serial bargain hunters.”