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Study: Mobile Users More Willing to Share Location Than Browsing History

Steven Jacobs

Study: Mobile Users More Willing to Share Location Than Browsing History

When it comes to mobile marketing, consumers are more willing to share the places they go in the real-world with brands than the websites they visit, according to a new study conducted by Millward Brown. The research, which surveyed 1,572 consumers who have downloaded a mobile app in the past year, found that 43% of respondents were willing to share their location with companies compared to one of every ten who said they would share their browser history…

Street Fight Daily: PayPal Nears Deal For Braintree, Intuit Overhauls SMB Product

Steven Jacobs

Street Fight Daily: PayPal Nears Deal For Braintree, Intuit Overhauls SMB Product

A roundup of today’s big stories in hyperlocal content, commerce, and technologyPayPal Nears Deal for Braintree Payments (Wall Street Journal)… Intuit Overhauls QuickBooks Online as Competition for Small Businesses Ramps Up (AllThingsD)… < strong>eBay Unveils Click & Collect Service So Small Merchants Can Offer In-Store Collections (TheNextWeb)…