Street Fight Daily: Google Eyes Softcard, Lyft Seeks Mega-Funding

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyGoogle Is In Talks With Mobile Payments Company Softcard (TechCrunch)… Lyft Seeking New Mega-Funding to Battle Uber (Recode)… Are Facebook And Yelp Losing The Support Of Small Businesses? (Pando)…

Street Fight Daily: Why Hyperlocals Flop, Everyblock Launches Ads

A roundup of today’s big stories in hyperlocal content, commerce, and technology.The Neighborhood Watch: Why Do Community News Sites, Once Hailed as the Future of Journalism, so Often Flop? (AdWeek)… EveryBlock Launches Native Ads (Everyblock Blog)… Far Fewer People Are Using Facebook Offers Than Facebook’s News Feed Says (Business Insider)…